July 1, 2022

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Walmart ‘Juneteenth’ Ice-cream Sparks Accusations Of Commercial Exploitation – The Drum

<p>Walmart stands accused of A nasty-type advertising drive with The discharge of a plethora of ‘Juneteenth’-themed merchandise, Starting from ice-cream to celebration decorations.</p><p>The US nationwide journey was created final yr to commemorate the abolition of slavery, however has been crit.......

Walmart stands accused of A nasty-type advertising drive with The discharge of a plethora of ‘Juneteenth’-themed merchandise, Starting from ice-cream to celebration decorations.

The US nationwide journey was created final yr to commemorate the abolition of slavery, however has been criticized by campaigners who argue that That is insufficient for the gravity of the event.

It was in the direction of this backdrop that Walmart blundered into The picture with its themed gross sales drive, with social media clients quick to pour scorn on The selection of merchandise. This included an ice-cream that logos the phrase ‘Juneteenth’ and options excellent ‘good worth’ mannequining.

Aghast On The complete-blooded capitalism on current, one Twitter consumer tweeted: “Capitalism is a retail conglomerate, owned by a white billionaire household, advertising an ice cream to rejoice A journey that commemorates the emancipation of slaves in A rustic that was actually constructed on the backs [of] slaves. See: Walmart’s Juneteenth ice cream.”

One other Twitter consumer Recognized that anyone wishing to assist the Black group ought to forego Walmart’s decisions And buy Creamalicious Instead.

Completely different fashions have been extra worthwhile in associating with The mannequin new journey, collectively with Meta, which has pledged to assist Black enterprise house owners and creators as An factor of its prolonged-time period dedication to the group.

Source: https://www.thedrum.com/news/2022/05/24/walmart-juneteenth-ice-cream-sparks-accusations-commercial-exploitation